C.O.W. = (Chances of Winning) - The Cow is based on both team's current situations as either a Road Favorite, Road Underdog, Home Favorite or Home Underdog, along with the range of the OVER/UNDER. We then research past occurrences and results from both teams and provide a "CHANCES OF WINNING" percentage in their next game.
MSV = (Market Spread Value) - The MSV is our researched and calculated line compared to the bookmaker's line. When calculating the MSV, we look for the margin of error between the bookmaker's line, the final result of a game and then produce the value of what the line should be in the next game for both teams.
VI = (Value Index) - The Value Index is the current psychology of the betting public, based on a teams 3-game cycle.
BULLISH = Team is either (3-0) in their last 3 games.
NEUTRAL = Team is either (1-2 or 2-3) in their last 3 games.
BEARISH = Team is either (0-2) in their last 3 games.
L.O.A. = (Law of Average) - The "Law of Average" edge is based on the 50/50 theory. Play on a team that lost against the spread (ATS) or straight up (SU) in their last game, vs. a team that won against the spread (ATS) or straight up (SU) in their last game.